What We Do
Liknon does not work on projects – we invest our resources in good business opportunities for the long term. Liknon helps our clients identify and achieve strategic business development objectives. Typically, these objectives involve creating and nurturing business opportunities in new markets – whether in the US or Asian markets. Liknon’s service offerings can be described as: Establishing New Markets; Launching Foreign Subsidiaries; and Securing Strategic Capital.
Liknon partners with clients who possess proven track records and who can leverage our capabilities and relationships to quickly expand their market reach. Our clients have the key ingredients to reach and increase profitability – solid management team, revenue-generating products/technologies, and a strategic road map – and Liknon provides the strategic relationships and innovative thinking to complete the recipe. In essence, Liknon’s strategic business development efforts find the means to leverage experience and relationships to grow our clients’ businesses.
Establishing New Markets
Strategic business development is the creation of new markets for existing products and service offerings. Aligning the scope and the pace of the growth strategy is a critical, but often overlooked, step towards success. As the clients’ thinking partner, Liknon helps them define opportunities to enter new markets by refining the current business strategy and/or developing a New Target Market framework. Liknon understands that long-term success in new markets is dependent on managing growth and integrating the expanded strategy (and its associated business tools) into the entire organization.
An excellent business idea and a winning strategy are not sufficient to build a robust and sustainable business. Only brilliant execution in launching the business in new markets and focused efforts in strategic business development assure long-term success. Liknon's management team has decades of experience in launching products and service offerings in new markets. We help clients operationalize their strategies with predictability and control – providing interim management and business development capabilities as we leverage our corporate relationships to expedite strategic business development initiatives.
Launching New Businesses
Liknon's management team helps clients leverage our relationship network to create market platforms for new ventures. We have a successful track record in developing and implementing the right business strategies, and use our business development expertise and corporate relationships to help clients form key alliances to quickly create a presence in the new geographical market. These relationships may be exclusive distributorships, manufacturing joint ventures or a complete new business.
Liknon’s business launch experiences in Asia and the US help clients anticipate the substantive costs and complexities involved in launching a new business internationally. Our experience-based insights account for cultural differences and are used to choose a measured implementation pace, to build a comprehensive financial model, and to attract the right local market partners. Liknon’s management team can also provide interim support while recruiting the long-term executive team.
Securing Strategic Capital
At some point in their lifecycles, all businesses need an injection of strategic capital to boost them onto an accelerated growth curve. Liknon works with clients to identify the appropriate form of capital required, ranging from cash investments to signing marquee enterprise customers; we then find prospective strategic partners who can provide the necessary level of support. This process is also predicated on the client’s ability to successfully approach prospective strategic partners.
Liknon’s extensive network on both sides of the Pacific Ocean provides a broad range of sources for strategic capital. Venture capital firms based in the US, Japan and Taiwan, as well as major corporations in the US and Japan are represented in our network. We are committed to aligning management expectations, refining growth strategies, and nurturing executive relationships that will drive the long-term success of the companies within our network.